The Longhorn Beetle (approximator aristobia) 
Habitat: Northern Thailand
Status: No Conservation Concerns
  This is the Common Tuft Bearing Longhorn Beetle (Approximator aristobia) who appears to always be dressed for a cheering competition. 
In reality, though, those tufts on its antennae are part of the sensory organs it uses to feel its away around the world. In many insects, the antennae release pheromones to attract a mate, and this tufted male has highly developed antennae so that he can locate a female for mating purposes. 
Not exactly sure why those tufts are there though. If you do, please let me know in the comments. Currently I’m going with the theory that they act as earmuffs to keep its antennae warm . For some reason I feel like I might be wrong…